WHY AND HOW ADOBE ADOPTED AWS CLOUD?

Nischal Vooda
7 min readSep 29, 2020

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hey….

I am here with another Interesting blog on How AWS Leveraging the power of companies/startups like gametion, adobe and Netflix to Grow their business to the next level. There are many more companies deploy their servers in AWS.

Let’s begin by understanding What is cloud computing??

The practice of using a network of remote servers hosted on the Internet to store, manage, and process data, rather than a local server or a personal computer is known as Cloud Computing.

What’s Importance Of Cloud Computing…?

As we see, Cloud Computing is one of the most flamboyant technological innovation of the 21st century. Here we are probably using cloud computing right now, even we don’t know about it. Suppose if you are using an online service to send emails, edit documents, watch movies or TV, listen to music, play games or store pictures and other files, it is likely that cloud computing is making it all possible behind the scenes.

As we most of the cases seen that, like one of the startup company running their program on the top of their own system with some limited resources(RAM/CPU). In case their program goes viral within a day/night/hours and millions of users hitting their site and due to ample/lack of resources their server goes down, the site will crash and goes down, they face downtime/server down problem, by the meantime company incurring loss.

Then the role of Cloud Computing comes in play :

we don’t want to invest money in purchasing the upfront that is hardware by our own, so we bought it from the cloud resources as a per-usage basis, we can pay for the upfront as pay as we go model provided by cloud, we can ask cloud do you have any service that provides us hardware, cloud say yes we have a compute service that provides RAM and CPU(compute unit) and storage service that provides hard-disk(storage unit).

Cloud Computing is like a service provider that provide services or resources to the customers and they charge us as pay as we go model.

There are various types of Cloud Computing:-

Public Cloud

Public cloud is a term for cloud computing services offered over the public Internet and available to anyone who wants to purchase them.

Private Cloud

Private cloud is a type of cloud computing that delivers similar advantages to public cloud, including scalability and self-service, but through a proprietary architecture. Unlike public clouds, which deliver services to multiple organizations, a private cloud is dedicated to the needs and goals of a single organization.

Multi-Cloud

Multicloud is a cloud approach made up of more than 1 cloud service, from more than 1 cloud vendor — public or private. For example, your enterprise invests in expanding a cloud infrastructure.

Hybrid Cloud

Hybrid cloud is a solution that combines a private cloud with one or more public cloud services, with proprietary software enabling communication between each distinct service. Hybrid cloud services are powerful because they give businesses greater control over their private data.

  • Amazon Web Services (AWS) is a Public Cloud and a subsidiary of Amazon providing on-demand cloud computing platform.

AWS was officially launched on March 14, 2006, combining the three initial service offerings of Amazon S3 cloud storage, SQS, and EC2. The AWS platform finally provided an integrated suite of core online services and also services offered to other developers, web sites, client-side applications, and companies.

AWS works on the Pay-as-you-Go model .i.e., charges are based on a combination of usage hardware, operating system, software, or networking features chosen by the subscriber.

According to Amazon, the number of active AWS users exceeds 1,000,000. AWS is used by some of the most well-known brands in existence, such as Netflix, Uber, and Airbnb and many more. They also support Startups. The services they provided are from every domain from Machine Learning, BlockChain, IOT to AR/VR, Gaming, Quantum Computing, Robotics and many more.

The top ten AWS users based on EC2 (Elastic Cloud Compute) monthly spend are:

  1. Netflix: $19 million
  2. Twitch: $15 million
  3. LinkedIn: $13 million
  4. Facebook: $11 million
  5. Turner Broadcasting: $10 million
  6. BBC: $9 million
  7. Baidu: $9 million
  8. ESPN: $8 million
  9. Adobe: $8 million
  10. Twitter: $7 million

Now that you have a better understanding of the different types of AWS customers, you’re probably wondering how they actually use the platform?

AWS is used by almost all the fields, not only in the IT sector but also in agriculture, media telecommunication, travelling, health care, education, marketing and advertising and many more…..

As we see AWS has achieved a big milestone recently. But as we see in market shares AWS currently has a market share of 47.8% in the Infrastructure as a Service sector, along with a share of 25.2% in the Platform as a Service arena.

AWS Data Centers: Aws have availability across the worldwide and provide accessibility anywhere without any latency.

AWS mainly launches 3 availability zone in a specific region for many reasons like due to any disaster condition one availability zone goes down then it switch another availability zone without any downtime. Behind the scenes, aws spread the same data in different zones of data centres for future use.

AWS currently provides “175 featured services from data centres globally”.AWS also operates a large partner network, which is comprised of over 8,000 businesses that can help customers implement and build applications on the platform.

AWS Case Study :

Everyone knows Adobe !!!!

Adobe Inc. is an American multinational computer software company. Incorporated in Delaware and headquartered in San Jose, California, it has historically focused upon the creation of multimedia and creativity software products, with a more recent foray towards digital marketing software. Adobe is best known for its Adobe Flash web software ecosystem, Photoshop image editing software, Adobe Illustrator vector graphics editor, Acrobat Reader, the Portable Document Format (PDF), and Adobe Creative Suite, as well as its successor Adobe Creative Cloud.

As per the articles, The Adobe Company Selects AWS as its Preferred Public Cloud Infrastructure Provider.

Adobe offers a line of products and services used by creative professionals, marketers, knowledge workers, application developers, enterprises and consumers for creating, managing, delivering, measuring and engaging with content and experiences across multiple operating systems, devices and media.

Adobe have a lot of lot products

Adobe Experience Manager

Adobe Experience Manager (AEM) helps organizations create, manage and optimize digital customer experiences across every channel: web, mobile web and apps, digital forms, and communities:

> Quickly create and deliver digital experiences and update the content anytime, without burdening IT

>Easily manage images, videos, and other digital assets to deliver engaging customer experiences with dynamic and personalized media and video

> Build thriving communities consisting of: blogs, forums, events, product reviews across all your social properties

>Rapidly create, deliver and update mobile apps with an integrated mobile application development platform

>Create forms into all of your digital experiences; simplify the creation of forms and the complexity of transactions.

Adobe Connect

Adobe Connect is a web conferencing platform for web meetings, eLearning, and webinars. It powers mission critical web conferencing solutions end-to-end, on virtually any device, and enables organizations to fundamentally improve productivity.

AWS is doing a great job of providing that infrastructure we need that allows us to focus on our software product and deploying. if we go down we have to be able to get back up very very quickly because of aws

-Mitch Nelson director,

managed Services in adobe

Flexible system configuration

Quickly scale your website based on audience demand using our elastic cloud platform, which helps ensure site availability and performance even when visitor traffic spikes.

Full-service system management

Get dedicated engineering support during development, testing, and launch; ongoing assistance with site maintenance; and 24/7 solution monitoring and customer support.

State-of-the-art application security

Provide physical, network, and data security by hosting your application in our restricted-access facility, behind firewall systems, or inside a virtual private cloud. Use single-tenant virtual machines with robust data storage encryption, anti-virals, and data isolation.

Efficient change management

Maintain the stability of your application with a step-by-step process for responding to emerging issues and documenting all changes to the application.

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